Business Development
Today’s healthcare system is constantly changing as the needs of consumers, providers and payors evolve. With change, comes both the necessity and opportunity to expand current, and create new, business potentials. When it is time for change, Delta Medical Care can help you and your organization seize the moment.
Select one of our offered Business Development services below for more details.
Market & Demographic Analysis
Product Development
Market Expansion Strategies
Managed Care Contracting
Provider Network Development
Licensing and Contracting Services
Business Development - Details
Market & Demographic Analysis
To plan and measure the effectiveness of marketing investments, marketers must overcome numerous data challenges. Over the years Delta has developed a proven approach to data collection challenges that exist within healthcare entities. Delta will lead you through the entire process of gathering data, creating marketing mix models and implementing results . We will help you to clearly define your target market segments and help you develop marketing strategies that appeal to each of these segments.
Product Development
Delta sees new product development as a proactive process where
resources are allocated to identify market changes and seize upon new
product opportunities before they occur (in contrast to a reactive
strategy in which nothing is done until problems occur or the competitor
introduces an innovation). Delta sees new product development as an
ongoing process (referred to as continuous development) in which the
entire organization is always looking for opportunities.
Because the Product Development process typically requires both
engineering and marketing expertise, cross-functional teams
are a way of organizing projects. The Delta team stays with you
through all developmental levels of the project, from initial idea
generation to final commercialization. In the healthcare industry, where
products are technically complex, development research is typically
expensive, and product life cycles are relatively short, strategic
alliances among several organizations helps to spread the costs, provide
access to a wider skill set, and speeds the overall process. Delta
will help you establish these alliances.
Market Expansion Strategies
Delta knows the size of the market is measured by demand. Market
expansion can be achieved by concentration, integration,
diversification, cooperation and internationalization. Market expansion
is one of the most common strategies in marketing and is precipitated by
unfulfilled customer needs and wants, customer purchasing ability and
access to desired products and services. There are three basic ways of
expanding you market: sales increase, new products and new locations.
Delta will define the course which is best for your company and provide
the expertise you need to implement and execute your market expansion
strategy.
Managed Care Contracting
Whether you are a Managed Care Orgnization (MAO) looking for providers to build your network or a provider considering joining an MAO, you need the experience of Delta to protect your interests and provide you with cogent legal advice. Our team of legal consultants and contracting specialists will assure that you are protected. They say that the devil is in the details and even seemingly standard boiler-plate language can often have deleterious effects on your business interests...don't risk it. Let Delta lead you through the quagmire of Managed Care Contracting.
Provider Network Development
Delta knows there a 6 basic considerations or goals of Provider Network Development, one or more of which is certain to impact your network development. These include:
- Access and Availability
- Continuity and coordination of care across delivery settings
- Quality, costs and outcomes of health services
- Use of Preventive services and health education
- Accuracy and appropriateness of authorizations
- Service utilization by priority populations
Through aggressive marketing and rigorous credentialing, Delta can help you develop a provider network which address all these considerations, thereby inhancing your quality of care and your profitability.
Licensing and Contracting Services
Overwhelmed by the confusing plethora of laws and regulations that you are required to address if you are to provide healthcare services? Yet, it is truly becoming worse as we march of into an uncertain future. Delta has the experience and the expertise to walk you through quickly and expertly any licensing or contracting process that you may face . Our astute consultants and specialists know you do not need the burden of dealing with regulatory agencies and they will work diligently to represent you intersts and relieve this burden.
For a full list of Delta Medical Care offered Products, please visit our Products page HERE.